Best Strategies to Increase Instagram Engagement
What is Instagram engagement? In fact, it is all the likes, comments, views and other users’ activity on your page. The more interaction level between page owner and followers or other users is, the higher page’s popularity gets. What do users receive when they increase instagram engagement? We should understand that Insta is not just a social media utility with fine cat photos and fashionable selfies. It is an excellent web resource for making money. The main rule of modern Internet proclaims: where lots of users are, there is always some space for ecommerce and some businesses. Instagram has not become an exception. Those who have many active followers make substantial money simply advertising goods and services in publications. Why active, you may wonder? Because nowadays advertisers pay attention to how the audience is involved in the interaction process of the page owner. In case you have over 150 thousand followers but yet only 100-200 likes under publications, you don’t stand a chance to gain income from advertising. A potential employer will suspect followers boost at once and will not make offers to the owner of such account.
Users’ engagement is also essential in case you are the owner of business profile through which you sell some goods or offer any services. In this case engagement makes influence on followers’ loyalty. Account which has many followers, likes and comments deserves more confidence in their eyes. It gives you the opportunity to improve outreach and enhance target audience.
10 efficient ways to increase instagram engagement and users’ involvement:
- Conduct surveys
- Shoot stories and start broadcasting
- Perform user’s clean-up on a regular basis
- Use targeted advertising
- Work towards content quality
- Keep up to the main rules of publishing
- Keep an eye on overspamming
- Cooperate with influencers
- Use hashtags
- Conduct sales promotion, draws and contests
1. Conduct surveys
Firstly, let us remark that serious questions on global issues are not a good idea. For instance, the question “How, in your opinion, the world would be like in 100 years?” is that global. Users can simply ignore it because they don’t want to think over it too long. Especially if the survey is rolled out on a business day, when most of working and studying people have stepped-up stress level and psychological loads. In other words, people simply don’t wish to have extra thoughts on complicated issues. At the same time, a simple question sort of “What is your pet’s name?” would be the best choice. It is unsophisticated, does not call for negative emotions and tunes everybody positive. Moreover, if you place a survey under the post on some interesting topic and prepare the text in advance, and after all ask the users’ opinion and suggest options for answer – such post will gain traction and motivate subscribers to choose the answer or leave a comment.
Certainly, reply to the questions of followers, click likes on their comments. In such a way you will not only get high activeness but will also create comfortable confident atmosphere. After users have got communication from you and receive feedback, they are very likely to join the survey next time and increase the activeness on your page.
2. Shoot stories and start broadcasting
Broadcasts or stories are relatively new yet rather popular tips to increase instagram engagement. Published videos are saved for 24 hours on the social platform and are located not in the news feed but at its top. Therefore, they are first a user sees when he launches the app. Moreover, social utility notifies your followers that you are on air and so stimulates them join and view the content. At the same time, you see who has joined the broadcast and have an opportunity communicate with followers directly.
In case you have to place a story for longer than round the clock, simply add it to highlights. In such case it will disappear from the upper section in the feed but will be saved on your page. It is extremely useful function, especially if you place a sales offer, price-list of services or other useful information in Stories.
Stories are also handy for the fact that followers can reply to them and increase activeness on your page in such a way.
Broadcasting is also popular for the reason that users can see you without any filters and masking. It strongly increases confidence level and shows your extraversion and willing to communicate to the users.
3. Perform user’s clean-up on a regular basis
New IG working algorithms are intended to downgrade the ranking of publications from the pages with boosted followers’ quantity. It means that if many bots have subscribed for your page but there are only few likes and comments, publications will be displayed in followers’ news feed with less frequency.
In order to avoid such situation, we suggest you thoroughly look through your followers’ list and delete or blacklist those ones who do not give you likes and seldom appear online.
Don’t be afraid of decreasing followers’ quantity. In case you make income on advertising, a potential employer evaluates a page by more parameters than just followers’ number. Moreover, if there are two options, the first with many followers but little likes, and the other with few followers who are nonetheless very active, advertiser will prefer the second option. That’s why don’t be afraid to throw out the overload of bots.
4. Use targeted advertising
If you have no time or opportunities to perform promotion manually, you may use the services of targeted advertisement. This tool is set up in advertising section of Facebook or a light version of the very social utility. Targeted advertisement usage does more than just promotes account or a certain publication. Also, it has an influence on enhancement the interested audience. Users will see your post advertisement even if they are not subscribed for you. In case the content is really interesting for them, some will go ahead to your profile, scroll through the records, have a look on stories, click likes on the posts they liked, save some of them or subscribe for you. The one who takes targeting advertisement serious makes it possible to promote the account rather quickly and increase the number of interested users.
5. Work towards content quality
Boosting, well-tuned targeted advertising and using other tricks truly increase the popularity and provide the income of new followers. However, a good result is hard to keep if to pay poor attention to the quality of published content. In case it is dull, outdated or low-quality, new followers will unsubscribe and page rates will go down.
That’s why we recommend you make up conscientious attitude to the content you create. You may work out a special plan on information publishing, prepare posts in advance and publish them at the most appropriate moments.
Keep a vary eye on the photos to be of fine quality, make the captions interesting and free of grammar mistakes and page stylistics unique. The same can be mentioned about stories and broadcasts. Use a fine quality camera with adequate resolution and select up-to-date topics. If you have many followers and all of them are of diverse age, gender and interests’ fields, it’s not a good idea to place a consequent row of several stories about how you do nails, make coffee and choose clothing.
6. Keep up to the main rules of publishing
As for the timing and frequency of posts publishing, there exist certain rules developed according to how often and when active users go to social media and perform the most of action.
Just to name a few, it’s not recommended to publish serious information on Friday’s evening. Users tired after work or studying won’t be willing to reply on complicated questions or very serious topics. The best idea for this time is to post entertainment-dedicated texts and photos.
It’s not recommended to overload publications with intellectual issues on holidays and on Monday either. The perfect time for publications on business subjects and motivation is business days Tuesday to Thursday.
Also, we recommend to find out the time of day when users are most active and make new publications at this time. In such a way you will snatch the peak of popularity and the posts, stories and broadcasts will gain most likes, comments and views.
7. Keep an eye on overspamming
Here we mean that if you make money on advertising certain goods or services, don’t do this too often. If followers see advertising in every post it will harass them and you stand a risk to lose followers. So better make advertising unassumingly and alternate “business” posts with usual thinking cap, surveys or sale. If a certain brand will glimpse here and there on your page and in stories, users may think that you have sold yourself for a mess of pottage and lose any interest.
8. Cooperate with influencers
Perhaps, it is the simplest way of Insta page promotion. The point is that you ask for the help of a famous blogger or a public person so that this person makes an advertisement of your page on his profile. For a settled amount of money your page will be mentioned in stories, in broadcasts or in captions under posts. Afterwards the blogger’s followers will get interested and at least proceed to your page for pure interest. In an ideal scenario they will click likes to posts, write comments or subscribe. It is rather efficient method. In such a way beauty salon, restaurants, fitness centers and other public establishments are advertised as well as usual accounts and services.
9. Use hashtags
Hashtag is sort of a marking which, apart from being an indicator reflecting the post subject, enables other users to find the publication. Also, tags have a direct influence on the succession of the page or post to the TOP. The higher hashtag popularity is, the more likes you have to collect in short time. If the post is liked by sufficient number of followers within several hours, it will reach the TOP and other social media users will see it there. For less popular or unique hashtags a smaller number of likes is needed to also get to the TOP. And reaching the TOP means a swift growth of popularity and followers’ number increasing.
As for the number of hashtags, it’s not recommended to use many tags. It distracts attention and annoys. The optimum quantity is 5-8 of them.
There is one trick in hashtags usage: firstly, think of the most popular tags and then less popular ones. Put the popular ones under the post. After the leading wave of like clicks has gone, edit the publication, delete written tags and replace them with less popular ones. In such a way you can snatch the second wave of likes and increase popularity with such method.
10. Conduct sales promotion, draws and contests
Wish to gain followers’ attention and receive new ones but have no ideas for publications? Then try to make up a contest. For instance, if you provide some production, offer it as a prize to the winner or promise a substantial discount for goods or offered services. Now, to improve activity and capture new followers, set a contest rule that the winner will be randomly chosen among those who put a like, write a comment or tag several friends under the post. In such a way, apart from increasing activeness of current followers, tagged users will also visit your page for pure interest.
We have set out 10 effective strategies how to increase instagram engagement. However, these strategies, as well as any other actions intended for popularity rise, require time, attention and certain efforts. That’s why if you wish to promote your page quickly and gain traction of other social media users, we suggest you try the boost from our service. You can buy cheap views, likes, comments and even new followers on our website. We provide the necessary service in a quick, cheap and safe way. You will not have to input the password from your social media account or provide other private information. You will not even have to be online while service is performed. Yet, the result will leave with you and will lead to further activity growth on the page. You can find more detailed information in service description or by reading some testimonials of users who have already used the boost performed by our service. Also, we offer a free trial bundle to gain some followers, likes or views so that you could check how it works.