Instagram marketing 2020
There are millions if not billions of online messages, which try to catch an eye of customer, on today’s popular digital platforms and only a few of them get that desired customer attention, while the others are lost in immense space of this mad scramble. This means that anyone, who wants to attain exposure for their transformative content, business and brand or for a better connection with audience around the world, is able to get it if they use social media marketing. However, at the same time, the question arises, how to take advantage in the best way of these numerous platforms, so that you don’t get lost in the chaos? How can you make a significant impact in the digital world and stand out among all the noise in the new following 2020 year?
You can count about 3.484 billion social media users in the world. And that is a 9% increase in comparison to the previous year. It’s all equates to 45% of world’s population. Moreover, it means that the social media adoption has beaten the previous estimations, which suggested that around 2.82 billion would be using social media in 2019.This suggests that brands have the opportunity to reach even larger audiences than ever before, especially on Instagram.
Instagram is a powerful and fun social tool that allows you to market your business to hundreds of new customers every day! There are over 1 Billion Instagram users, and learning simple strategies to gain targeted followers can significantly increase your businesses revenue.
You might be thinking, “I want to make money now!” and “Where are these profit-pulling ideas?” There is no get-rich-quick strategy with Instagram; but once you learn the secret to Instagram marketing, you will easily make money. You first need to build a brand or lifestyle so you can get tons of avid followers. No influencer can get a huge following immediately, right?
Most of you probably already have an Instagram account. You may understand the importance of your bio, the significance of your account name and, yes, why your photo needs to be more than just a bland bit of text if you're hoping to make some real money. But, there are other things that you need to pay attention to.
For now, let’s take look at some statistics, which show us why exactly Instagram is so valuable for your business:
In 2019, Facebook surveyed thousands of users to determine how they use and interact with content on Instagram. The results are positive for e-commerce brands and retail companies. Here they are:
83% of users say Instagram helps them discover brand new products and services 81% say they research products or services on Instagram 80% ultimately decide whether to buy a product or service with Instagram’s help.
So what does that mean for you and your selling potential on Instagram exactly?
A majority of users not only expect to find and learn about products and services on the platform but also make buying decisions from the content they find!
People are happy to follow brands on Instagram, and they’re actively discovering and purchasing products on the platform. That’s a big win for Instagram marketing.
Also worth noting is Instagram’s continued efforts to embrace commerce.
Instagram ads see excellent results and offer high engagement. Shopping on Instagram streamlines the Instagram sales process. And business profiles with over 10,000 Instagram followers gain “Swipe Up” links they can add to Instagram Stories to drive traffic directly to the site, something that was otherwise difficult to do on the platform.
The platform keeps expanding, making it more valuable to merchants and ecommerce businesses, especially if they have products with a strong visual appeal.
With the launch of Instagram shopping across the entire platform earlier this year, visual content has become more valuable than ever. You can literally put a price tag on your photos now. Not only is it important for brands to have visual content but it’s important for you to have high-quality visual content. People can take high-quality photos and videos on their phones these days, there’s no reason why a brand shouldn’t either.
People want to like and share content that is visually pleasing and according to Animoto, videos are consumer’s favorite type of social media content. In fact, 54% of consumers want to see more video content from brands. If your brand is not yet integrating video into their marketing strategy, you could be losing out on valuable customer engagement.
Video content is one of the today’s social media marketing trends, as it is the most engaging form of content and will soon dominate the social media a clear winner over all other types of content. Whether it is short-form videos like those popular on TikTok or Stories or long-form content on YouTube, videos are the future of social media content. According to a Cisco study, by 2022, 82% of all online content will be video content. This clearly shows how important it is to start utilizing video content to stay relevant in the social media domain. If you’re not currently creating videos, it is time that you include it in your content strategy. In the near future, videos will dominate social media and anyone who doesn’t realize that will have a tough time. You can start by using features like Stories both for your social media content and for advertisements. You can also add videos to your social media posts, even on platforms that were traditionally dominated by image or text content.
Videos can share more information with users, making them valuable, but high-quality photos typically get 36% more engagement on average. If you’re going to use video, keep it short; for your Instagram marketing strategy you should know that users are predominantly mobile, and they aren’t likely to stick around for more than ten to fifteen seconds at a time.
You should also change up the different camera effects because you don’t want to give users a headache by using Boomerang for every single post.
In many ways, the aesthetic of the images and videos are a lot more important. Instagram is, after all, a visual-centric platform.
For 2020, influencer marketing is increasingly becoming ubiquitous — not only for veteran brands and influencers but also for newcomers as all types of marketers are seeking viable advertising channels to leverage the reach and efficacy of mobile and social media audiences, time spent on these devices and platforms/apps, and growth.
In simple terms, an influencer is someone who has a certain number of fans and followers that they actively engage with. An influencer establishes a relationship with their audience, thereby affecting their purchase decisions. This could be a blogger, a sports personality, an Instagram star, a YouTuber, or a full-fledged celebrity.
Relatable and accessible, influencers leverage the popularity of social media to establish themselves as trusted ambassadors for their favorite products and help brands get their message across.
63% of brands plan to increase their budget for influencer marketing. Over the past three years, Google searches for “influencer marketing” grew by 1,500%. By 2020, influencer marketing is projected to become a $10 billion industry. 93% of influencer marketing campaigns uses Instagram. Instagram influencer marketing is a $1.7 billion industry. 55.4% of influencers use Instagram Stories for sponsored campaigns.
Because of constantly developing technological innovations and the increasing amount of new ways in which sellers and consumers are connecting, it is not easy, but rather hard, to predict what will be there in future. As for today, we all can be certain that the changes will only hasten and deepens for the next few years. And so, we can’t surely say how big the changes will be, but we all can prepare and use them for our own prosperity.